"Upgrade for me integrates cutting edge styling tools with incredible infra red technology. I can use less heat and still achieve great results. The tools are innovative and make light work in salon, on stage, or filming to create the look I'm going for."

"I love using Upgrade tools because for me it's all about healthy hair and the science and technology in the Upgrade tools means I can get the results I'm looking for without damaging the hair."

“Upgrade for us, at Salone Firriolo, is ease of use and top performance coming in a fancy design. The Upgrade curling irons? Our first choice for years."

" My collaboration with Upgrade came up through me genuinely loving the Upgrade hairtools and sharing them online with my followers on TikTok and Instagram! "

" Upgrade is extremely performing for long lasting stylings in complete safety for the hair. A wide range of possibilities and a great design with attention to the smallest details providing a luxury feeling."

"I got to know this brand via colleagues, and since then, I can't do without it anymore,! Upgrade tools are very performing and have a massive and modern design. Titanium Pro are my must !!"

"I have been using Upgrade curling and flat irons for many years. They facilitate a lot my work on sets because they are effective and, above all, they leave the hair healthy and shiny."

" Upgrade tools are just like the name: they raise the quality level of the "set" hairdresser tool. They are resistant to transport, quick to reach the desired temperature and have a reliable structure in both handling and styling creativity."

“Me and my clients are really impressed by Upgrade Infrared technology. Result of straightening and curls is amazing. We are proud to walk feet to feet to newest technology together with Upgrade!"

"In my opinion, Upgrade tools are the best, what could have been created for the well-being, benefits and the beauty of hair ❤️"